Dreaming at Groom Expo West

Last week Domo Communications assisted pet grooming scissor and accessory manufacturer Dream Industries (from Wakayama, Japan) at the Groom Expo West, in Pasadena, CA (Feb. 14-17), where Dream shared booth space with longtime U.S. partner Healthy Spot, a leading L.A. area dog daycare and grooming provider.

As trade shows go Groom Expo West is a small one, but the level of excitement was high, with the ambience akin to a combination canine fashion show and red carpet event.

Billed as “the West Coast’s Most Illustrious Grooming Show,” and sponsored by the American Kennel Club (AKC), the venue included a center-stage grooming competition that ran all day each day, showcasing new and veteran groomers, including such industry celebrities as master groomer Kenichi Nagase (of Tokyo, Japan), who appeared in the recent Netflix docuseries “Dogs.”

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Master groomer Ken Nagase demonstrates his style of grooming at the Healthy Spot booth at Groom Expo West.

 

Dream, which specializes in high-quality grooming scissors, thinners, blenders, brushes and related products, is a prominent player in Japan’s pet care industry, and also enjoys a dedicated following among grooming professionals in the U.S. By minding and incorporating the specific demands of America’s elite master dog groomers over the years, Dream has developed a wide variety of well-received shears, including high-cobalt steel models of exceptional durability and precision.

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Dream blending and thinning shears made with high-cobalt alloy steel.

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